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Fashion and Apparel Merchandising

Overview

A program that prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. Includes instruction in wholesaling, wholesale advertising, selling, and customer relations.

When walking by a retail store’s window, potential customers are drawn in by the clothing and accessories worn by the mannequins. Fashion designers get credit for their stylish designs. But the fashion merchandiser’s decision-making determines how garments will be presented to customers─and that translates into sales.

How do fashion merchandisers accomplish this task? Fashion merchandising majors study consumer interests. They will learn how to work with designers and buyers, stay on top of fashion trends, maintain in-store and online inventory, and analyze former and current consumers’ purchasing behaviors to promote and market products.

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Frequently Asked Questions

Here are some common questions about this major
What does a Fashion Merchandising major study?
  • Merchandising Strategies
  • Apparel Production
  • Textile Evaluation
  • Principles of Accounting
  • History of Costumes
  • Management Theory
What can I do with a Fashion Merchandising degree?

A Fashion Merchandising degree will provide you with vast apparel design and production knowledge. Your courses and internship experiences will give you practical experience to identify, analyze, and solve issues to bolster sales. Because you’re a skilled professional with fashion know-how, you’re an excellent candidate for positions such as the following:

What specializations do Fashion Merchandising majors have?
  • Product Merchandising
  • Visual Merchandising
  • Retail Merchandising
  • Digital Merchandising
What are the requirements for a Fashion Merchandising degree?

Meet with your academic advisor to discuss your goals and tailor your coursework. Match your interests with academic requirements. You also benefit by gaining insight from professionals in the field. In addition to independent projects and internships, studying abroad will expand your understanding of the fashion industry beyond the U.S. 

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Fashion and Apparel Merchandising Careers

What can you do with a Fashion and Apparel Merchandising degree? Here are some top careers related to Fashion and Apparel Merchandising that could be a great fit for you.
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